I was expecting the lettering to be the same as in the item's picture. As you can see in my picture, the lettering isn't raised but looks like they cut letters in the blue circle. The lettering in their picture is one of the main reasons I bought this keychain, but unfortunately wasn't the same on my keychain.I bought this for my husband. He loves the material it's made out of - a textured rubber like a hockey puck. It's nice and thick and has some heft to it. My husband likes that it makes his keys easier to find because he just has to look for the Red Wings logo. This is the second one we bought though because the first one broke around the tiny loop that attaches to the keychain. It lasted a couple years I think.I was looking for something to use with the motorcycle key so it needed to be durable but wouldn't damage the paint. This keychain is perfect. It's heavy duty, looks cool and represents my team (Red Wings) with hockey style. I would recommend this keychain to anyone who is a hockey fan. The surface is similar to what you would see on the side of the hockey puck so it's got a good feel and easy to hang on to.Cool keychain made from rubber, heavy and looks great. I don't carry it in my pocket but keep a set of keys on it at the house.product fell apart in short amount of timeI liked the idea, but the tab that holds the ring on is thin and cheap and broke after a couple of months. Do not buy this.This was well made and made a great gift for a Flyers fan. I recommend this key ring you won't be disappointed.Amazing!!!!! Love the puck material...very solid. Outstanding quality, packaging and got here in just a few days.