Its smaller than I expected (20 centimeter) and definetly not fluffly. Its make out of cheap faux fur immitation and shape as a stuffed animal. It got delivered in time and it look sturdy. The keychain dosn't seem like the cheapest. It the fur look a little more real I would have been super satified. I would recommend for people ou can't take care of good quality fur and for rough children but not for people who look for long fluffy fox tail.I especially liked the quality of the merchandise.Wanted to use this as a keychain. It was way to large and felt horrible. Very stiff. Would make a wonderful tail for a costume.